Case Study - MyBlu NZ booth at Vape Expo 2019 Auckland
When: December 2019
Client: Traffik Group
Mission: To revitalise MyBluNZ brand for a younger/ cooler demographic and create a memorable experience MyBlu customers can enjoy and engage with and provide a free unique gift they can take home with them.
Scope of Work: Create three different artworks that can be reproduced on small MyBlu vinyl skins. Artwork had to be bright, bold & engage with a younger, hip demographic. Artwork was sealed with a clear coat to allow for longevity and applied onto MyBlu products once completed.
Medium: All artworks were created before the Expo in Auckland on canvas to allow MyBlu customers to see the art and engage with Kyle to chat about designs.
Artwork was then created with acrylic paint marker pens - non-messy, have no smell and take up very little space.
Interested to chat about live art, temporary art installations & the benefits art can have for your next event? Email me HERE - Open to all Australian & International clients! I spend a lot of my time travelling around the world working with a diverse range of clients and creative briefs - so shoot me an email and lets chat if my style of bright, bold, Californian lifestyle art will suit your next project.
Results: Attendees could not walk past the MyBlu booth without being drawn into the booth to see the bright, bold & fun artwork from Kyle and ask “what’s going on here!?”. Everyone loved the idea of having a custom, hand painted skin made just for them to put on their brand new MyBlu product. Kyle was able to connect with customers, attendees & buyers alike by sharing stories behind his artwork, technics and skills and his personal story to becoming a full time, travelling artist. This was perfect to break the ice & create a friendly & relaxed environment for the MyBlu Team to engage with potential customers and buyers for their products.