Case Study - Bunnings Warehouse Easter Activations
When: April, 2021
Client: Bunnings Warehouse
Mission: Every year Bunnings Warehouse (the leading Australian Home Improvement Retail Chain) celebrate Easter long weekend in Australia with in-store activations all centred around colour! The mission presented was to use colour & exciting artwork to inspire & engage with the local community shoppers and showcase and chat about some of the products sold at Bunnings stores. With a secondary goal to donate the completed artworks to local community groups.
Scope of Work: I was asked to create pop-up art studios at two Bunnings locations in Victoria and create two seperate, exciting artworks inspired by the local communities I would be painting in. I choose to create a bright, bold wave design for the Port Melbourne Bunnings - this artwork was being donated to the Port Melbourne Surf Lifesaving Club, so a wave was the perfect piece of art to thank them for their community service.
The second artwork was for the Altona Bunnings store and was being donated to a local Community Arts Centre that encourages people from all walks of life to try making their own art, hosts local artist exhibitions, teaches art classes and provides an informative hub for local artists around Altona. For this piece I decided to use bright colours & bold text with the words "Make Art, Have Fun" as a nice reminder that art should be about sharing creativity, self expression and having fun!
Both artworks were prepared beforehand to allow the final touches to be completed in-store to engage with the local community and shoppers.
Medium: Using live art activations to complete artworks on large-scale canvases. I used all the products that could be found within the Bunnings stores. Allowing for the interest from the shoppers to be able to go to the paint/ craft sections of the store and purchase the exact same products I was painting it.
Results: With two full days of painting at the two store locations the community and shoppers where stoked to chat about art & creativity and the various tools used to create my art. The Bunnings staff were excited and grateful for the activity to encourage shoppers to check out their arts & craft aisles and products as well as share some DIY tips on painting canvases and murals in your own home.
The local community groups who received the artworks were very grateful to have these unique, hand painted artworks to display in their club rooms and reception area to connect with their community and staff/ volunteers.
Overall the mission to use colour and art to inspire and connect with the Bunnings' communities over Easter worked very well. Art never fails to intrigue, inspire and engage with customers - bright, happy designs draw people in through curiosity and my friendly and positive approach always leaves people smiling and encouraged to try their hand at their own creative endeavours.
This positive testimonial from the In Store Activation Manager Rhiannon:
“Kyle Brightside was an absolute pleasure to work with over our Easter campaign. We set him a brief and he expertly used our products to bring that brief to life! The live art demonstration he did in-store led to great customer engagement and interaction. Kyle was able to inspire our customers to pick up a paint brush and get creative. We thoroughly enjoyed working with Kyle and will look to do so again in the future.." - Rhiannon, In-Store Vibe Coordinator, Bunnings Warehouse
Interested to chat about an activation for your store or workplace & the benefits art can have for you? Email me HERE - Open to all Australian & International clients! I spend a lot of my time travelling around the world working with a diverse range of clients and creative briefs - so shoot me an email and lets chat if my style of bright, bold, Californian lifestyle art will suit your next project.