Case Study - Dead Mans Fingers Australian Launch
When: November, 2019
Client: Magnum & Co. Agency
Mission: To successfully launch Dead Mans Fingers spiced rum products into the Australian market. To use unique & edgy artwork to establish the brand personality and promote the brand moto “giving the finger to the status quo”.
Scope of Work: Paint a temporary mural installation live for Dead Mans Fingers and create a design that captured the brands personality, branding/ logo and bring an edgy and fun vibe to the Launch party for the client.
Medium: Temporary mural installation was provided and artwork was prepped to ensure an engaging live creation for the mural artwork. Mural was painted with acrylic paints & brushes to ensure no-mess, no smell and take up limited space within the venue.
Results: Attendees of the launch could not resist coming up to Kyle to chat about the mural artwork, take selfies with the artwork & their specialty cocktails (mixed with Dead Mans Fingers spiced rum!). Kyle was able to connect with attendees & stakeholders alike by sharing stories behind his artwork, his personal story to becoming a full time, travelling artist and the enjoyment of contributing to the launch party. This was perfect to create a friendly & relaxed environment and ensure all attendees have a great time and get an awesome selfie to share via social media of “the best launch night in Sydney!”